Weetabix Sponsorship

We recently completed a competition promotion and 24 sponsorship idents for Weetabix. Each sponsorship bumper shows kids enjoying their Weetabix for breakfast which gives them the fuel to make the most of their day.

To give a little insight into our production process we thought it might be nice to show some of the alternate character designs we initially presented along with the chosen style.

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Character design fun

Subversive CharactersThese are some characters we drew up last year for a brief that never quite got off the ground. The brief was to create cute children’s characters which were dark and subversive on closer inspection. Every studio is littered with ones that got away, but it’s a real shame we never got to animate these, it would have been real fun! The illustrations are by the incredibly talented Giedre.