We have recently completed a rebrand of all3media, acknowledged by Televisual as the UK’s Number 1 “super indie” 2013. all3media group comprises of eighteen leading production companies, including Bentley Productions, Lion Television, Objective Productions, and Optomen. Together they are responsable for a raft of programs that are household names both in the UK and abroad. These include Peep Show, Shameless, The Only Way is Essex, Midsomer Murders, Ramsay’s Kitchen Nightmares and Hollyoaks.
We were asked not just to update a tired identity, but to re-cast a complex business as a single distinctive home for extraordinary talented and creative individuals.
All options were on the table. We searched for a forward-thinking inclusive identity, without losing the hard-earned reserves of value and goodwill built-up in the brand.
Our research and development resulted in an engaging solution and a comprehensive brand platform for all3media’s businesses – including international distribution – that has equipped them for growth in America and online.
Beautiful worked on the rebrand following a credentials pitch lead by off-air creative director Marcus Freeman.
We’ve recently seen a wave of commissions for TV titles including titles and packaging for Hotel of Mum and Dad on BBC3 produced by Mentorn Media. Hotel of Mum and Dad is a series in which young couples living with their parents or in-laws test drive a place of their own that fits their budget.
We created titles that pushed the shows concept to the extreme with an average suburban home turned into a five star hotel complete with bell boy. The logo was made in the style of an american west coast hotel for maximum contrast with the suburban setting.
You can catch Hotel of Mum and Dad on Thursdays at 9pm on BBC3 until 7th November.
Beautiful have entered the prestigious Design Week Top 100 consultancy survey 2013 at #94 on our first attempt at entry.
Sponsorship idents for Geoge.com and Asda’s range of superhero themed clothing. For compliance reasons we couldn’t show the clothing, so we had to come up with some more graphic ways to associate the George brand with the superheroes. We created simple logo builds for George that create an instant connection in the viewers mind between the superheroes and the brand.
If only they made the Iron Man pyjamas in adult sizes…
Over the last couple of years we’ve made quite a few brand launch films. Above is one we made earlier in the year for the launch of Vubiquity.
Vubiquity is the new global brand formed following the acquisition of On Demand Group by Avail-TVN. You may not recognise the brand names, you’ve probably used their services – Vubiquity provide on-demand services to 77 million households in 28 countries.
We are currently on the look out for junior designers and graduates. This is an amazing opportunity for talented people to get to work on international brands.
We are looking for a junior designer to join our team.
Applicants must have at least one years experience working in motion graphics. Knowledge and enthusiasm for After Effects and C4D are essential.
All applications must be accompanied by a showreel or link to reel and/or portfolio.
To apply email: firstname.lastname@example.org
Graduate Motion Graphics Interns
Beautiful are an East London motion graphics studio producing broadcast branding, commercials and promos for international brands.
We are looking for designers and animators graduating summer 2013 to take internships of 1-3 months.
We are looking for great design and animation skill, but above all a positive attitude and thirst for knowledge.
Applicants must have examples of motion graphics work, preferably as a montage showreel.
Only daily expenses covered.
To apply email: email@example.com
No phone calls please, we’re very busy!
Definitely no recruitment agencies.
April sees Beautiful celebrate it’s seventh birthday. We celebrated with meat and booze at the rather amazing Meat Mission. It’s true what they say, time does fly…