We have recently completed a rebrand of all3media, acknowledged by Televisual as the UK’s Number 1 “super indie” 2013. all3media group comprises of eighteen leading production companies, including Bentley Productions, Lion Television, Objective Productions, and Optomen. Together they are responsable for a raft of programs that are household names both in the UK and abroad. These include Peep Show, Shameless, The Only Way is Essex, Midsomer Murders, Ramsay’s Kitchen Nightmares and Hollyoaks.
We were asked not just to update a tired identity, but to re-cast a complex business as a single distinctive home for extraordinary talented and creative individuals.
All options were on the table. We searched for a forward-thinking inclusive identity, without losing the hard-earned reserves of value and goodwill built-up in the brand.
Our research and development resulted in an engaging solution and a comprehensive brand platform for all3media’s businesses – including international distribution – that has equipped them for growth in America and online.
Beautiful worked on the rebrand following a credentials pitch lead by off-air creative director Marcus Freeman.